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New Adobe 9A0-412 Exam Dumps Collection (Question 4 – Question 13)

New Questions 4

An analyst is building a dashboard in Microsoft Excel using Adobe Report Builder and needs to pull page views by day for mobile visits from natural search engines. Segments have already been created in Adobe Analytics for the following:

– Visits from Natural Search Engines

– Visits from Mobile Devices

How should the analyst apply segments to the Adobe Report Builder request for page views for mobile devices from natural search engines?

A. Use segment stacking in Adobe Report Builder to combine the two segments above

B. Pull an Adobe Report Builder request for both segments and take the difference of the results

C. Pull an Adobe Report Builder request for both segments and add the results

D. Use a new segment that combines mobile and natural search visits

Answer: D

New Questions 5

Using the classification rule builder, an analyst needs to create a classification report for marketing tracking codes by the campaign name value of the codes. Below is an example of several tracking codes, where the item between the underscores represents the campaign name:

\\1. paid-search_non-branded-phrases_jeans

\\2. social-media_brand-awareness_twitter

\\3. display-advertising_brand-awareness.media-site

\\4. affiliates_shipping-discounts_affiliate-network

What kind of classification rule should the analyst create?

A. A Regular Expression rule that matches the pattern of the 2 underscores, pulling out the value between them

B. A Delimiter rule that breaks the tracking code apart at the underscore, placing the second item in the classification

C. A Regular Expression where the rule contains u201cbrand"

D. A Contains rule that matches two underscores, pulling out the value between them

Answer: A

New Questions 6

An analyst needs to deliver a Workspace to the members of the executive team on a weekly schedule. The members of this executive group do NOT for Adobe Analytics or the Adobe Marketing Cloud.

How should the analyst schedule the weekly delivery of this Workspace to this executive group?

A. Create an u201cExecutiveu201d publishing list and send to that group

B. Add the executiveu2019s email addresses directly in the recipients field and send

C. Create a new u201cExecutiveu201d user group and send to that group

D. Add the executiveu2019s email address to an existing user group and send

Answer: D

New Questions 7

Please answer the question using the segment in the exhibit.

Which statement is true regarding the segment if u201cvisitu201d was changed to u201chitu201d?

A. The segment population will decrease

B. The segment population will increase

C. The number of product views will be less than two

D. The number of product views will be greater than two

Answer: D

New Questions 8

A marketing organization has ongoing marketing efforts across multiple channels. In the past, the organization utilized the following URL parameter their efforts:

mpid: to identify the marketing agency partner afid: for affiliate ID

campId: to track the campaign ID itrkid: for internal campaigns offerid: tracks the special offer ID

The marketing manager asks the analyst to provide an example URL that the team can replicate.

What is a valid landing page URL with appropriate values?

A. domin.com/landing-page/&afID=value&CAMPid-value&itrkId=value&mpid=value&offerid=value

B. domin.com/landing-page/?cid=123wes?afid=value&campid=value&itrkId=value&mpid=value&offerid=v

C. domin.com/landing-page/mpid=value&afid=value&campid=value&itrkid=value&offerid=value

D. domin.com/landing-page/?mpid=value&afid=value&campid=value&itrkid=value&offerid=value

Answer: B

New Questions 9

As part of the checkout process of an e-commerce site, the following pages and events are being set in the order shown:

– Page Name: Start Checkout – event1

– Page Name: Shipping Information – event2

– Page Name: Payment Information – event3

– Page Name: Review Order – event4

– Page Name: Purchase Confirmation – event5

The analyst needs to create a report that the company can use to determine the page in the checkout process where visitors have the highest rate of and where visitors go after falling of the funnel.

What should the analyst use to create this report?

A. Custom event funnel in Reports

B. Adobe Report Builder

C. Full Paths report

D. Analysis Workspace

Answer: A

New Questions 10

The analyst needs to create a virtual report suite for traffic to the site where visitors are from a specific city. Once this virtual report suite is configured features will be available to the analyst? (Choose two.)

A. Create retroactive reporting for the virtual report suite

B. Create a real-time reporting for the virtual report suite

C. Create classification for use only in the virtual report suite

D. Create a user group, restricting access to the virtual report suite

Answer: BC

New Questions 11

An analyst creates a Workspace based on two separate segments: A Product type = electronics

B Marketing channel = affiliate

As a follow-up analysis, the analyst wants to identify electronics sales from the affiliate channel over the past 90 days.

Which segment should the analyst create to fulfill these requirements?

A. A new segment to include segment A OR B. Then within 90 days the orders event count is greater than u201c0u201d.

B. A new segment to include segment A AND B. Then within 90 days the orders event count is greater than u201c0u201d, Product type = electronics

C. A new segment to include segment A. Then within 90 days the orders event count is greater than u201c0u201d.

D. A new segment to include segment B. Then within 90 days the orders event count is greater than u201c0u201d.

Marketing channel = affiliate

Answer: D

New Questions 12

The analyst needs to report on URLs for a site using the segment in the exhibit. The pages report is capturing page urls.

The groups below represent visits in Adobe Analytics captured during the reporting period:

Group A:

www.acme.com/Beauty_&Fragrance/perfume

www.acme.com/Beauty_&Fragrance/foundation

www.acme.com/Beauty_&Fragrance/powder

Group B:

www.acme.com/BeautyandFragrance/perfume

www.acme.com/BeautyandFragrance/foundation

www.acme.com/BeautyandFragrance/powder

Group C:

www.acme.com/ Cosmetics/foundation

www.acme.com/ Cosmetics/powder

www.acme.com/Cosmetics/perfume

Group D:

www.acme.com/Beauty&Fragrance/perfume

www.acme.com/Beauty&Fragrance/foundation

www.acme.com/Beauty&Fragrance/powder

A. Group D

B. Group C

C. Group A

D. Group B

Answer: A

New Questions 13

An analyst needs to create a report using a mix of pages viewed by visitors and custom events to understand where visitors abandon the process.

Which type of report should the analyst create?

A. A custom event funnel within Reports

B. A failout analysis within Workspace

C. A pathing report within Reports

D. A PathFinder report within Workspace

Answer: B

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