Free Marketing-Cloud-Email-Specialist Exam Braindumps

A client leverages transactional messages to send ad-hoc order confirmations. Which type of message is most suitable in this situation?

1. A. Triggered Email
2. B. Test Send
3. C. Guided Send
4. D. User Initiated Email

Correct Answer: A

A marketing manager is looking at the Tracking Overview Tab from a send to an audience of 1000, where the Total Opens are 1000, but the Unique opens are 100. They are excited about having a 100% open rate.
What should they know about Total Opens?

1. A. Total opens indicates how many subscribers opened the email.
2. B. Total opens includes every time the email was displayed with images.
3. C. Total opens w a great indicator of campaign success.
4. D. Total opens may not include email clients that render email with images off.

Correct Answer: B

Which send process can use Sender Profiles? (Choose 3)

1. A. Simple Automated Sends
2. B. Guided Sends
3. C. User-Initiated Sends
4. D. TestSends
5. E. Triggered Sends

Correct Answer: ABE
efinitions
Triggered Send Definition - A triggered email is a message that Marketing Cloud sends to an individual subscriber in response to a subscriber action. For example, sending a confirmation message after acustomer makes a purchase is a triggered email.
User Initiated Send - In Email Studio, create a user-initiated email message interaction to send to a user-initiated subscriber list or data extension in your program.
A user-defined email message interactionoccurs when you manually start the send, while a triggered message interaction occurs in response to an action or API call. To put it in simpler words (TL/DR):
Triggered Send Definition - hit by API/Smart Capture to instantly send a 1:1 message. Usually used for Transactional messages (receipt, shipping, etc) and inside of Journies.
User Initiated Send - a 1:Many job that mimics a manual Guided Send, but is preset to allow a single click execution or to allow for repeatable scheduling inside of anAutomation. (e.g. Monthly newsletter, daily update email, etc.)

An email marketer needs a point and click to create a segment based on everyone who lives in a five-mile radius of a specific zip code andto see an accurate count of subscribers in real time. What solution meets this specification?

1. A. Data Filters
2. B. Contact Builder
3. C. SQL Query Activity
4. D. Audience Builder

Correct Answer: A

Northern Trail Outfitters (NTO) uses link aliases within the HTML versions of its emails to indicate where clicks occurred, even if the same URLis used multiple times within a send. A marketing employee has been asked to pull the email addresses of all customers who clicked on the link associated with "Main Banner Top" in NTO's most recent newsletter.
Where can the marketer most easily find thisinformation?

1. A. Tracking Job Links tab > URL ID
2. B. Tracking Click Activity tab > Email Overlay View
3. C. Tracking Overviewtab > Clicks
4. D. Tracking Click Activity tab > Link View

Correct Answer: B